• To give a comprehensive overview of display to enable the student to appreciate the function of display and visual merchandising within the industry
• To provide an in-depth knowledge of the fundamental principle and practices of display design and visual merchandising and all other promotional activities
• To provide a basis for further study and advancement within the field of display design, visual merchandising, and other forms of product presentation
• To provide the student with sufficient knowledge and skills to enhance career prospects in all promotional fields on completion of the course
• To prepare the candidate to take an appropriate BDS exam and qualification
• To prepare the candidate to take a higher level BDS course
